I’m just getting over my flu / sars / severe bronchial infection I received somewhere along the line of SXSW 2012, so apologies in the delay of this post.

The talk of SXSW this year was

• the critics saying “its too big, I’m not there so it is going to suck”
• the brands saying “we can play big, here is $1,000,000” Nike lit up…