Trada Launches, Very Interesting

Trada, a Boulder startup headed by Niel Robertson and funded by Foundry Group launched today, very, very interesting.  They are:

Trada is revolutionizing the way Agencies, Advertisers and PPC Experts build and manage PPC marketing campaigns. We’ve developed the first PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating low-cost clicks and conversions for advertisers.

So Trada crowdsources PPC campaigns and pays based on performance.  Very interesting to see how sustainable their payouts are to the people doing the work on the ground.  At first I thought this was spec work, but as stated as far from it because they pay the majority of the participants, which leads to a sustainable model that spec is not.

I see PPC campaigns as horribly confusing and needing constant maintenance.  A tool I don’t use because I don’t want to spend my days sharpening it. As a company, they have shown that they have a personality to say the least.

They have raised 2.2 in venture funding. Well done on the launch, will be exciting to watch them grow.

  • Interesting idea Andrew. I could see the appeal from the advertiser’s point of view.

    However I am not sure I see enough benefit to anyone who is a PPC expert. Sure many PPC firms or solo PPC practitioners do, as one model, offer their services up for a cut of the marketing spend in that channel. Depending on how those arrangements are negotiated sometimes that comes with financial risk. Mitigating some of that risk and augmenting income streams might be Trada's appeal but only in the short term. Financially it would always be in their best interest to seek out those clients directly.

    From the advertiser's viewpoint I also would have to wonder about how responsive Trada's service would be to ever shifting campaign needs.

  • This is a very interesting company. I have a feeling they'll do very very well and that $2.2M is a drop in the bucket compared to what they'll come away with. Great investment.

    One concern I have with it is from a PPC expert's point of view. If everything is so transparent, what's stopping the advertiser/agency from letting the experts run the campaign for a while and then just grabbing all the profitable ads and keywords and going out to run it themselves. They'd save themselves a ton of money, and this already happens in the affiliate marketing industry to the detriment of the affiliates and all the hard work they did.

  • This is a very interesting company. I have a feeling they'll do very very well and that $2.2M is a drop in the bucket compared to what they'll come away with. Great investment.

    One concern I have with it is from a PPC expert's point of view. If everything is so transparent, what's stopping the advertiser/agency from letting the experts run the campaign for a while and then just grabbing all the profitable ads and keywords and going out to run it themselves. They'd save themselves a ton of money, and this already happens in the affiliate marketing industry to the detriment of the affiliates and all the hard work they did.

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