i just recently posted the following at V&S blog:

http://victorsandspoils.com/welcome-to-victors-...

Crowdsourcing is a process of distributed work flow where more people contribute and you get a wider range of opinions so that work is presumably better. But when you add the money equation into what should be a share and share alike process, (an I help you, you help me model) the economics never work. Because for it truly to be crowdsourcing where everyone shares the wealth, the payout needs to be astronomical to make it worth anyone's time. The only alternative is to create…a pyramid scheme. Or worse yet, a thinly veiled RFP where everyone gives free work for the client to choose which execution they like best.

I love crowdsourcing as well. But it must be done in an egalitarian spirit where you help me with my art and I help you with your copy. Or where I freely share my thoughts, knowing you will do the same in return. As soon as this process is assigned a dollar figure, we turn crowdsourcing into something very different. It's something called “a scam.”

Here's the show I referenced above: http://beancast.us/profiles/blogs/episode-seven...

Bob Knorpp
Host of The BeanCast
Posts Every Monday @ http://beancast.us