Passionate is Overused

Jeremy sent me a quote from the oh so addicting Steep and Cheap website (this went out in an email as well), I thought it was fantastic.

“Passionate” is the most overused word in job interviews and marketing material. Everyone’s passionate about everything they’re try to sell or the line of work they’re trying to get into. You’re passionate about working on the ad campaign for Absolute vodka? Really? That’s just sad my friend, in so many ways. Whoever started throwing that word around had no regard for depth of the word passion, and frankly, it marginalizes everyone who’s ever truly felt passionate about skiing, surfing, gardening, or anything else you love.

It goes on, and deserves a read.

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