SXSW’s Secret Wine Party by Gary Vaynerchuk

So SXSW is over and I have many posts to post.  One of the more interesting things I saw was Gary Vaynerchuck’s ‘Secret Wine Party.’  At midnight he posted to twitter the location of the party.  Here is what the club looked like when he did it:

Gary Vaynerchuk's 2011 SXSW Secret Wine Party

Notice about 20 people in the club.

About a minute later 20 of us went downstairs to get all the wine up to the bar from a waiting car.

Gary Vaynerchuk's 2011 SXSW Secret Wine Party

Then people started coming in. Within 10 minutes, the line was down the block:

Gary Vaynerchuk's 2011 SXSW Secret Wine Party

Gary and his crew started opening the wine and the crowds posted about the location and enjoying the fine wine.

Gary Vaynerchuk's 2011 SXSW Secret Wine Party

Some dancers started and it was a very typical club like scene.

Gary Vaynerchuk's 2011 SXSW Secret Wine Party

At this point I was drinking Bordeaux out of a plastic cup. Gary and AJ were running around the room saying hi to all the friends. Many cups of Bordeaux in fact.

The best ‘performance art’ of the night was a guy checking his email on the dancer stage (who was taking a break).

Gary Vaynerchuk's 2011 SXSW Secret Wine Party

Tech geek party in full swing, and unlike past years, this SXSW was much less of a networkathon and had some actual party.

Gary Vaynerchuk's 2011 SXSW Secret Wine Party

An half after the first post about the location of the party it was at capacity.

Gary Vaynerchuk's 2011 SXSW Secret Wine Party

What is there to learn from this?  Gary is a beast.   Don’t know if you will find a man with more hustle loving his community so much.

Thanks Gary, fantastic party.

  • Great party. Great wine. Props to Gary. Another successful SXSW.

  • Nicely done Andrew. And Gary is a Beast of a good guy for sure.

  • Awesome party for sure! So pumped you and so many people could join us for good wines 🙂

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