iLine for iPhone 3g in Boulder

Big old line for the iPhone 3g in Boulder (29th Street Mall Apple Store location).

At 11:15pm there are about 50 people in line, Rock Band is happening out of the back of a Smart Car (the One Button Smart Car).

Boulder iLine (iPhone 3g Line) Boulder iLine (iPhone 3g Line) Boulder iLine (iPhone 3g Line) Boulder iLine (iPhone 3g Line) Boulder iLine (iPhone 3g Line) Boulder iLine (iPhone 3g Line)

1am update.  Same amount of people, some sleeping, about 1/3 of the line is here out of principle (of being fanboys(girls)) and not buying the 3g, all based on the ATT&T plans.  Nicknames include ‘evil jobs’ and ‘steve-data-plan-is-too-expensive-price-gouger’

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Security guard is playing rock band with some of the iLine.

iLine

iLine

We all want to go home, Jeremy is telling ghost stories

iLine

4am update: Left, most folks were asleap, or in a drunken stupor.  That goes down as a ‘regretable neccesity.’  Very fun, very inspiring to see what a brand can do.


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