Andrew Hyde lives in Boulder, Colorado and travels frequently.

London unveils logo of 2012 Games

Ugly London Logo


and all I got was these bleeding eyeballs.



Wow is all I can say about this logo. Actually, I can say a lot more, but that is as positive as it gets.

2 groups should never be allowed to work in the design or public relations: The design team for not telling the client who they were excited to have that their direction was horrid, and the pr team for believing ‘xxtreeme marketing’ needs to come to the Olympics.

PR dept: “I think pink and yellow are fantastic colors.”
Design Team: “You are right”
PR dept: “Let’s use a itallic font for the typeface, that will make everything look great right? It is like we are thinking forward.”
Designer Team: “You are totally right”
PR dept: “This looks awesome, but can we make it jagged like the childerens TV programs. You know, like Bratz or whatever they watch? We need to get the youth excited, you know?.”
Designer Team: “You are totally right”
PR dept: “I read you shouldn’t use drop shadows, so can we just put a border around it? I think it would show us as edgy if you tilted it to the right.”
Designer Team: “You are totally right”

Did anyone on the team think about user testing? Here is a snapshot from the BBC website story, with over 85% of the readers saying it is a horrid logo.
Votes for the Ugly Logo


Where is the hope? The user submitted logo by James Wren kicks some ass (thanks to the BBC website):


London Logo



UPDATE: It gets worse:

London 2012 chief executive Paul Deighton said it cost $796,000 to design the logo by international branding firm Wolff Olins.

*sigh*

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8 responses to “London unveils logo of 2012 Games”

  1. Aaron Ricketson Avatar
    Aaron Ricketson

    ouch! my eyes!

  2. Andrew Avatar
    Andrew

    My only hope is this is a PR stunt, that they really want a better logo, but are letting this one out to piss people off. Once people are pissed, they will ask for participation, and the community will feel involved in the games.

  3. Kath Avatar
    Kath

    $796K?

    They were fleeced. Big time.

  4. Dan Lurie Avatar
    Dan Lurie

    Wolf Ollins should be barred from any and all design associations, this thing is just horrendous. All fluff, no substance. Paul Rand was paid $200k for his NeXT logo, why the hell would they pay these guys $800k?

  5. Edde Avatar
    Edde

    ROFL! 800k for a logo that my 5 year old nephew would do in 10 mins and then would throw away as “not good”.

  6. AMMER JC Avatar
    AMMER JC

    HA HAHA HAHAHA
    HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAHA AHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAHA HAHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAHA HAHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH

  7. Scott A. Avatar
    Scott A.

    Ughhh.

    What surprises me is that a lot of other London design – the Underground, for example – is very good.

    This? Less so.

  8. Andrew Hyde Avatar
    Andrew Hyde

    @Scott yes, most all of the design around London is fantastic.

    Can you imagine what the characters or mascots will look like?

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