A Web Company vs A Local Shop

If I were to tell you I’m starting a new event ticket site, you would most likely tell me to back off the cliff and do something without a dominant market leader and 50,000 competitors.

If I told you I was opening up a sandwich shop, you would be a happy first-day customer, wanting to support me.

In both cases I’m taking risks to solve a problem and provide a service, but the web community reacts much differently.  “Simpsons did it.” There isn’t anything new.

On one end (event ticketing), you have to compete with the best in the world with millions of VC dollars on day 1.  With the sandwich shop, I have to compete with my block, neighborhood or city.

What does that say about how we support and interact with early-stage startups?

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