Extensions of The Posting Economy

Obvious current popular examples of the posting economy:

  • Amazon reviews:  I read the reviews over any info provided by the company to make my decision, and won’t buy anything that isn’t 4/5 stars.
  • iPhone Apps: I’m a late buyer to the app game, so get to see tons of reviews and traction in the store.  I don’t buy unless it has 4/5 stars and over 100 reviews.
  • Restaurant Reviews / Yelp:  I’m sitting in a 4.5/5 star coffeeshop Trident (my favorite in the world).

How does this get interesting?  Speed.

That Yelp reference?Posting Economy

There are 33 reviews of Trident on Yelp.  More people are in here at this moment.  Imagine if that Yelp page was from today. Fantasy Football like stats with neighborhood restaurants.

Now imagine that all that data and reviews are not posting publicly?  As an example foursquare posts are active among my friends.  20 minutes after the checkins though, the thoughts or reviews are lost to the greater world.  “This place is rocking now” is a post in the economy that will cause short term change (more friends) but little on the long term.  The habits of the patrons will develop, but the actions from the specific post are not searchable, indexed or shared out of your network (and that is damn hard to control).

Once the habits of posting take grip with a mass amount of users, the data will be out there, it just is a matter of finding where.

Creates a Wild West feel for me.






7 responses to “Extensions of The Posting Economy”

  1. DaveM Avatar

    I don't see a review of Trident by an Andrew?


  2. Joe Avatar

    For something like this to happen, I think there needs to be a different way in which we interact with our technology. While it is of course simple to pull out my phone, start up a Yelp app and then drop a quick review of the place, it is not simple enough. I am not going to do that intuitively whenever I sit down in a place.

    Of course, that's probably what people first said about status updates 🙂

  3. andrewhyde Avatar

    Funny how much we have changed our basic theory over the past few years
    (user signup and onboarding -> facebook connect).

  4. andrewhyde Avatar

    Whoops, thought I did one long, long ago.

    Also, plan on making fun of Liz M 🙂

  5. Joe Avatar

    Maybe that's where the tech needs to be? We already know people post
    status messages a lot. So have some middleman that says, I see your
    posting a status update that says, “Awesome atmosphere” and you're
    located within a certain coffee shop, so I am going to update some
    page for that coffee shop with that info.

    I think this all boils down to the fractionation of valuable
    information across the internet. And you hit the nail on the head,
    it's all out there, we just need to find it.

  6. andrewhyde Avatar

    I wonder if it only works if the data is free, open, and not posted
    for reward (yelp doesn't work if people post for free food).

    Andrew Hyde
    TechStars / Startup Weekend
    Sent from my mobile, sorry for the typos

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