I’ve watched over the past month many friends posting angry messages after last minute or crazy fees were thrown at them by Frontier Airlines. I wanted to document how this works, partially to warn others but partially to ask them politely that this is no way to treat customers.
So lets say you book your flight to somewhere through Priceline, Kayak, Orbitz or other travel aggregators that have been in business for the past 10 years trying to make your life easier. You book the flight, show up with a carry on and get to the gate to be slapped with a $100 fee. Huh? You have never heard about this fee for good reason, Frontier hides it. It is ridiculous and everyone that works at Frontier should be ashamed to work for a company like this.
Lets walk you through this scam (because that is what it is).
#1 Booking with an Aggregator
“Best price guaranteed” should lead the consumer to think of, well, just that.
#2 Show up to the airport
There are two lines to check in, the place for bags and place for people with just carry on bags.
People with bags get this sign (your first time being alerted to the scam):
People that are just checking in with no bags get this setup:
Notice how there is no sign, no warning? They hide the fact that they are going to charge you. Does any airline, in the world do this? I’ve flown ~30 airlines and this is the only time I’ve ever heard of this.
#3 Get to the gate
So get to your gate and find out to board the plane you need to hand over $100 because they recently changed their policy, with no notice.
So my question to David Siegel, the CEO of Frontier Airlines: Do you think this is the way to run a company in Colorado? Why do you participate in the aggregators if you are going to change the rules to double the price of flights?
Frontier Airlines is falling apart and I encourage you to stay away from flying them until they get these scams stopped. When they go under we can only look at their leadership for being so historically stupid.